How should we talk about our relative risk for COVID-19?
(PHYSorg.com Medicine & Health)

A key message coming through about COVID-19 is that older folks face much greater danger. But what might that suggest to the young about their own risk? It`s called a `social comparison frame` and it`s something health communicators have to worry about-or should. Cabral Bigman is a communication professor at the University of Illinois at Urbana-Champaign who specializes in communication about risk and inequality related to health. She spoke with News Bureau social sciences editor Craig Chamberlain.