Unilever to stop targeting children with ice cream adverts
(WorldNews Health)

Food giant Unilever will no longer advertise its ice creams directly to children under 12. The company, which owns Wall´s and Ben & Jerry´s ice cream brands, has announced it will stop using cartoon characters, celebrities and social media stars `who primarily appeal` to young children. It will also stop marketing and advertising foods and beverages to children under 12 in traditional media, and to those below 13 via social media. Download the new Independent Premium app Sharing the full story, not just the headlines Download now Wall´s - popular for its Twister, Paddle Pop and Max ice lollies - will also launch a `Responsibly Made for Kids` range which will feature ice creams with no...