Sky Media reveals power of addressable TV in five-year study amid successful expansion into Virgin homes
(World News Science)

Addressable TV can boost ad engagement by more than a third (35%) and cuts channel switching by half (48%), proving a win for broadcasters, viewers and advertisers 1000 businesses have now used TV for the first time because of AdSmart and is driving tangible business results with 70% advertiser return rate Combining linear and addressable TV boosts ad awareness by a quarter and ad recall by half. Innovative brands like Barclays have won awards using linear and addressable to drive reach against hard to engage audiences Expansion of AdSmart onto the Virgin Media platform means advertisers can serve addressable campaigns to 30 million individuals, 40% of TV households Sky Media today announces...