What Drives Successful Channel Rebates in Semiconductor and High Tech?
(World News Science)

Shankar Saikia, Principal Solutions Consultant Revenue from indirect channels such as distributors can contribute between 20% to over 75% of total revenue. A recent McKinsey & Company article highlights that distributors can account up to 24% of a semiconductor company`s revenues. In the High Tech market, indirect revenue is growing at a faster rate than direct revenue, and I often hear company`s exceeding 70%. So, why are channel rebates important to these two industries? The answers are different for each...