MRC Issues Draft Version of Cross-Media Audience Measurement Standards For Video; Opens 60-Day Public Comment Period
(World News Science)

Addresses electronic measurement of video advertising and content audiences, with subsequent phases planned to focus on display and audio Release marks start of final phase of the Making Measurement Make Sense (3MS) Initiative New York, NY (March 25, 2019):The Media Rating Council (MRC) announced today it has issued a draft version of its Cross-Media Audience Measurement Standards. The announcement opens a 60-day public comment period on the standards. The draft standards address measurement of video advertising and content delivered through television, OTT and digital, including both desktop and mobile. They do not include measurements collected through any non-electronic means, such as...