Drug industry pledges more price transparency in ads, stops short of full disclosure
(WorldNews Health)

Prescription drug advertisements on television will soon direct patients to more information about the cost of the drugs under new principles agreed to by members of the largest drug industry trade group. But, the move by the Pharmaceutical Research and Manufacturers of America (PhRMA) stops short of directly disclosing the actual list prices for drugs in the ads, a policy favored by the Trump administration. ADVERTISEMENT Drug companies have faced increasing pressure for a lack of transparency about the cost of medicines, and PhRMA president...