Alliance Data´s Epsilon Signs Expanded Agreement With Talking Rain Beverage Company; Now Integrated Agency Of Record For Sparkling Ice Brand
(World News Science)

Epsilon to Lead Brand Strategy, Media, Analytics and Shopper Epsilon®, an Alliance Data (NYSE: ADS) company, today announced the signing of an expanded multi-year agreement with Talking Rain Beverage Company. Epsilon will be the lead agency for integrated marketing efforts across Sparkling Ice flavored sparkling waters in the United States, leveraging a suite of services, including strategy, media, analytics and shopper solutions, to drive business growth. Epsilon has provided customer marketing services for Talking Rain brands since 2014. A privately-held beverage company headquartered in Preston, Wash, Talking Rain manufactures and distributes enhanced and sparkling waters. Sparkling Ice,...