What Customers Really Want
(World News Science)

As successful business leaders, we feel we have a handle on what our customers want. Leveraging anecdotal feedback from the sales force, formal studies by the marketing team, data capture from customer service, and overall competitive research, there`s a strong level of confidence of what customers are needing and how we can serve them. Or are we secretly in the dark? While all of this data and information is valuable, it only provides a high-level, big picture view. In addition, this is fundamentally the same information your competitors are seeking, capturing...