Now More than Ever, Scientists Need to Communicate Better. Here´s How.
(WorldNews Environment)

Sharing research effectively boils down to one simple concept: Tell a good story. July 18, 2018 - If a scientist makes an important discovery, yet the world never hears about it, was it ever really made? Instances of scientists failing to communicate their discoveries go back centuries. Gregor Mendel, the founder of modern genetics, died with little fanfare in the late 1800s because few knew of his important research. It took more than a decade for his work to be `rediscovered` and catalyze the beginnings of the field of genetics. In today´s world of nonstop information, the risk of research remaining obscure is greater than ever. One of the ironies of the computer era is that each...