When it Comes to Voice Search, Do You Understand Your Customer´s Journey?
(World News Science)

Voice search matters for the consumer on several levels. It`s fast.Generally, humans can speak four times fasterthan we can type. So on one level, voice search feeds our need to move fast. It`s about ease.Voice search is very natural. It can be much easier to ask for something out loud than it is to type. It`s about our inherent desire to do less and receive more. Google sees the move into voice search as a natural extension within the current customer journey. A consumer might verbally ask a question to their Google Home. The Google Home captures that information and not only speaks the answer out loud, but also shares those...