SDL Research Signals Shift in Customer Buying Behavior
(World News Science)

SDL, a leader in global content creation, management, translation and delivery, today announced the results of a global research report measuring the impact of technical content on customer experiences. The SDL report (Measuring the Increasing Impact of Technical Product Information) highlights a change in searching preferences with more than half (53%) of global customers now consulting manuals, FAQs and technical content to learn more about a product before purchasing. The research also reveals the need for brands to promote and...