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RSS FeedsSDL Research Signals Shift in Customer Buying Behavior
(World News Science)

 
 

7 december 2017 12:28:27

 
SDL Research Signals Shift in Customer Buying Behavior
(World News Science)
 




SDL, a leader in global content creation, management, translation and delivery, today announced the results of a global research report measuring the impact of technical content on customer experiences. The SDL report (Measuring the Increasing Impact of Technical Product Information) highlights a change in searching preferences with more than half (53%) of global customers now consulting manuals, FAQs and technical content to learn more about a product before purchasing. The research also reveals the need for brands to promote and...
 
7 viewsCategory: Science
 
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