More than half* of consumers would be willing to pay more for recyclable packaging
(WorldNews Environment)

) would favour a new drink - of a similar price, quality and flavour - in a recyclable bottle over their original drink purchase if its packaging was unrecyclable. Furthermore, 30% of adults now consider recyclable packaging `important` when choosing a drink to buy, this was selected more than the brand (26%) and the aesthetics of the bottle (9%). What this reveals is whilst innovations in packaging represent incredible breakthroughs in technology that keep food and drink fresher for longer and perishables undamaged, the lifecycle of the packaging is becoming increasingly important. It`s important that when separated films, laminates and composites are also...