The Future of TV is Connected: YuMe Launches Cross-Platform Connected TV SDK
(World News Science)

Publishers Benefit from Increased Ability to Monetize Over the Top (OTT) Audience Inventory; Advertisers Benefit from Improved Audience Targeting and Extended Reach REDWOOD CITY, Calif.--(BUSINESS WIRE)-- YuMe, Inc. (NYSE: YUME), a proven partner for video advertising leadership and innovation, today introduced the YuMe Connected TV (CTV) SDK, designed to help publishers and advertisers engage audiences with TV-like, full screen ad experiences on connected devices. Advertisers and publishers can now reach consumers on multiple CTV platforms with YuMe`s integrated solution that delivers CTV ad campaigns programmatically. The YuMe CTV SDK currently integrates with top streaming media devices...