4500 Fish Knights pledge to Tata Power`s `Act for Mahseer` conservation campaign
(WorldNews Environment)

Introduces new campaign - `Each One, Reach One` Tata Power, India`s largest integrated power company, has been working relentlessly since 1970 towards conservation and saving of the mighty mahseer through its `Act for Mahseer` movement. Taking the campaign further, in Q1 FY18, the Company initiated a new campaign leg- `Each One, Reach One`, which encourages the Mahseer fish knights to nominate a friend to take the pledge and then send Tata Power a selfie with their `Partner in Knighthood`. This chain has resulted in the Company increasing its fish knights base to over 4500 pledges. `Each One, Reach One` initiative has created a network of enthusiastic individuals who are pledged to the cause...