Already struggling, now battered by lockdown, single screen theatres are not ready to call it ...
(WorldNews India)

Less than two decades ago, cinema halls were where you would go to escape the ups and downs of real life. Then came the TV, the Internet and the multiplex — despite that, the appeal of the big screen endured. But the Covid-19 pandemic, and its accompanying restrictions, has dealt the single screen theatre the body blow. How do they stay afloat? From incentives to social media engagement, from moments of hope to points of resignation, four owners from different corners of India tell us what it takes to run a single screen cinema hall in the age of the pandemic.To read this story, sign up here Sign up for Express Plus to get quick access to Indian Express exclusive and premium stories. Email /...