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RSS FeedsNetflix Fails To Hit Subscriber Growth Goals, As Company Denies That Ads Are Coming
(GameSpot Xbox 360 News)

 
 

18 july 2019 16:11:32

 
Netflix Fails To Hit Subscriber Growth Goals, As Company Denies That Ads Are Coming
(GameSpot Xbox 360 News)
 


Streaming giant Netflix announced earnings results for its Fiscal 19 Q2 today, and as part of that, the company confirmed a massive miss for subscribers, addressed the forthcoming removal of The Office and Friends, and also reiterated that the streamer will not introduce ads.Starting with the subscriber numbers, Netflix announced that it added 2.7 million paid subscribers during the quarter. That`s down from 5.5 million new subscribers during the same period last year. It`s also far below the 5 million new subscribers that Netflix forecast for Fiscal 19 Q2.Looking ahead, Netflix said it expects to add 7 million paid memberships in the current fiscal quarter, which would be ahead of the 6.1 million new paying members that Netflix added in Fiscal Q3 2018. The release of Stranger Things Season 3 on July 4 (during Netflix`s Fiscal 19 Q3) is surely baked into that ambitious subscriber growth forecast.Despite the huge subscriber miss for the latest quarter, Netflix maintains that consumers globally continue to be eager to `move from linear television to internet entertainment at a remarkable rate.`Netflix missed its subscriber growth targets across `all regions,` the company said, though it was `slightly more` in parts of the world where subscription prices went up. Competition was not a factor in the subscription increase miss, Netflix said, explaining that there wasn`t a `material change` in the competitive landscape during the quarter. Netflix had a lot of new releases during Q2, including Dead to Me Season 1, which Netflix says was seen by 30 million households over its first four days. Netflix has renewed Dead to Me for a Season 2. Also during Q2, Netflix launched When They See Us, a limited series based on the real-world Central Park Five case. Netflix says 25 million homes worldwide watched the show in its first four weeks.The new David Attenborough nature show, Our Planet, also premiered during Fiscal 19 Q2, and it became Netflix`s most-watched `docu-series` o ...


 
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