Out of nowhere, Nintendo announced a brand-new Switch model today--the Switch Lite. A smaller, less powerful system with fewer features and no ability to connect to the TV, the system is definitely aimed at reaching a new audience. Naturally, retailer GameStop is excited about it.Speaking with GameSpot, Chief Customer Officer Frank Hamlin offered his reaction to the system. `We`re incredibly excited about it; I think it`s a real opportunity to grow Switch penetration within a family,` he explained.`I think it`s also a really good adjunct if you haven`t gotten into the Switch yet as a way to get into the Switch ecosystem if you`re presently playing on other systems,` he said.GameStop is a market-leader in the United States for new hardware sales, so any new entrant is seemingly good news for the company. Hamlin also spoke to GameSpot about the PlayStation 5 and Xbox Scarlett, and we`ll have more on that soon.While the Switch Lite was officially announced today, the system was rumoured for a long time. Before any of the rumours even started, Nintendo`s Shigeru Miyamoto talked about how the company`s ambition was to drive Switch sales to a level of more than one per family.Nintendo wants the Switch `to be owned not just by every family, but by every single person,` Miyamoto said. The new Switch Lite model appears to be connected to that ambition.The Switch Lite goes on sale in September. With its inability to connect to the TV, it`s seemingly being positioned as purely a handheld system that appeals to a different audience.In addition to the Switch Lite, Nintendo is reportedly planning an update for the regular Switch system. However, it`s unclear if the new version will be more powerful, as it is rumoured.Switch Lite`s New D-Pad Won`t Be Added To Joy-ConsNintendo Switch Lite Getting Pokemon Sword And Shield ModelNintendo Planning Switch Lite Transfer FeaturesNintendo Switch Lite Won`t Use Joy-Cons, But Has One Big Controller Improvement
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