Apple`s chief design officer Jony Ive is set to leave to form his own independent design company. Apple states that Ive is expected to depart later this year but it will continue to work closely with Ive on a range of projects. Additionally, Apple will remain a primary client of his new company.Ive has been at Apple for around 30 years and defined the look and feel of many of its most popular products, including the iPhone, iPad, and Macbooks. Given the impact that the iPhone has had on the technology of the modern day, it wouldn`t be a stretch to say technology wouldn`t be what it is today without him.`Jony is a singular figure in the design world and his role in Apple`s revival cannot be overstated, from 1998`s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,` said Apple CEO Tim Cook.`Apple will continue to benefit from Jony´s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built. After so many years working closely together, I`m happy that our relationship continues to evolve and I look forward to working with Jony long into the future.`Ive has appeared on stage over the years at various keynotes to reveal new devices in the iPhone, iPad, iWatch, Macbook, and iMac lines, and his design sense has been key to revitalizing Apple as a company and brand, which as led to it having the ubiquitous presence it enjoys today.`After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer. Today it is stronger, more vibrant and more talented than at any point in Apple`s history,` Ive said.`The team will certainly thrive under the excellent leadership of Evans, Alan, and Jeff, who have been among my closest collaborators. I have the utmost confidence in my designer colleagues at A ...
|
