Actually yes, Xbox Game Pass is sustainable already.
One of the things I`ve been told Xbox finds amusing is the discourse around Xbox Game Pass, with some industry commentators claiming it burns through cash and is unsustainable. I`ve said for a while that I`ve heard it`s already sustainable, and it seems now we have some official confirmation that yes, it is indeed the case.
Speaking with Stephen Totilo of Axios, Xbox head Phil Spencer discussed Xbox Game Pass, its targets, and its future.
With regards to subscriber figures, Spencer reacted to reports a few weeks back that XGP missed internal targets, emphasizing that Microsoft frequently sets aspirational goals for itself. `I`m always going to set those targets high. Game Pass is doing very well from a business perspective and a creative and engagement perspective, so it continues to be, I think, a real differentiator for our platform and enabler for creators and players.`
Totilo asked if it was wrong to claim that Xbox Game Pa...
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