The Role of Marketing in an All-Digital World
(World News Science)

Amid the pandemic and a year of uncertain changes, many businesses of all sizes have had to quickly adapt and change. As remote work becomes the new norm and consumers spend more time online, our world has changed to an all-digital dependent world. However, driving engagement in an all-digital world doesn`t mean having to fully transform your small and medium business. What it does mean is leveraging technology to meet your customers where they are. A recent reportfrom the Connected Commerce Council highlighted how, `76% of American Small Businesses are relying on digital technology to run their business`, which speaks to the increasing importance of embracing digital engagement right now....