Four social campaigns that are re-inventing how people drink
(WorldNews Belgium)

As the world`s leading brewer, we want every experience with beer to be a positive one. A big part of that is helping people make smart choices when enjoying our products; don`t drink and drive, hydrate between beers, pace yourself with one drink or less an hour, opt for a no- or low-alcohol brew, are just a few examples. While shifting social norms isn`t necessarily easy, it can be done, says AB InBev Chief Marketing Officer, Pedro Earp. `To advance AB InBev`s Smart Drinking Goals our marketing teams are investing $1 billion in social marketing to reduce the harmful use of...