Privacy-Safe Measurement Should Be Part of Your Marketing Strategy
(World News Science)

Earlier this year, Veeva Crossix became a member of the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising in the United States. As a member, the NAI certifies that all Crossix tailored advertising and measurement solutions are compliant with the standards included in the . Our NAI membership is new, but our dedication to protecting privacy is not - and this is more important than ever in today`s data-driven marketing landscape. Crossix technology was purpose-built with privacy in mind, while still providing valuable insights to help marketers efficiently reach their target audiences and...