New Research: How Consumers Engage with Marketing Differently During the Pandemic
(WorldNews France)

JULY 15, 2020 New Research: How Consumers Engage with Marketing Differently During the Pandemic By Sarah Franklin, EVP & GM Platform, Trailhead & Developers at Salesforce Every two weeks, Salesforce Research is surveying the general population to learn how consumers and the workforce are navigating the COVID-19 pandemic. We`re posting our insights from the survey and tips on what businesses can do in response. Click here to explore data across demographics and geographies. The recent State of Marketing report revealed how marketers` pre-pandemic priorities and investments laid the foundation for the empathetic, digital-first engagement our current environment demands. Yet ongoing crises mean...