Connecting Continents: Bringing Brazilian Melons to Europe and Beyond
(WorldNews Switzerland)

In Europe, melon consumption has soared in recent years. The fruit has evolved from a summertime treat to a year-round staple, with a spike in demand around Christmas and a reliance on Brazilian imports. Quality is critical: end consumers expect freshness, great taste and a consistent appearance. As a result, producers in Brazil have seen a rapid rise in export volumes and a need for faster, more reliable logistics solutions. Find out how MSC`s global network, solid expertise and advanced reefer technology help Agrícola Famosa to thrive in this competitive market. A race...