How on earth did Sears miss morphing into Amazon?
(World News USA)

We decided to buy a time capsule for our 25th anniversary. Amazon sells them, and I joked that 50 years ago we would have gone to the Sears catalog for this. Wait, what happened? Why didn´t we use Sears? It would not have been a stretch for Sears to move from the dominant catalog retailer to the web. Type `why didn´t Sears become Amazon` into your browser. What comes up are links to real academic research on this topic and articles by real journalists. Sears` misstep is a big deal, and... ......