Dick Maggiore: Mayo move spread Heinz too thin to win
(World News USA)

It happens every time I give talks here and around the country on brand positioning.Rather than using PowerPoint presentations, I use products as props. When I hold up a jar of Heinz mayonnaise as an example of a poor product line extension, the looks on the faces of the people in the audience tell the whole story.Heinz mayo? Give us a break. Their faces say it all. They don`t love the idea.You`d expect Heinz to know better, especially considering their history with ......