Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat Among First Publishers and Tech Partners Embracing Global Push for Higher Viewability Partners to Study Performance Metrics for Social and Newsfeed Video New York, NY, August 17, 2017 -- GroupM, the media investment management group of WPP, today announced the global rollout of viewability standards to support continued investment in digital media. Viewability is a measure of a digital ad`s opportunity to be seen, and since 2014, GroupM has championed the highest standards for the measured viewability of digital advertising to drive greater integrity and make the medium more effective and accountable for advertisers....
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