More iPhone users are allowing apps to track them
(iMore iPhone)

What you need to know More users are reportedly opting into app tracking this year. A report says that the opt-in rate has risen from around 16% to 25%. Some people are willing to trade privacy for personalization. It appears that more people are okay with apps tracking them this year than last. According to new data from analytics firm Adjust (via 9to5Mac), the number of users on iOS who are opting in to app tracking is up this year when compared to 2021. According to the firm, rates of users opting in increased from around sixteen percent last year to twenty-five percent this year. According to the research firm, the industry feared that the new App Tracking Transparency in iOS would hurt the mobile app market, which heavily relies on advertisements. In May 2021, opt-in rates were at around 16%. Now that number has grown to 25% a year later. When it comes to games, the number is even higher – 30% of users have allowed developers to collect their data for advertisem...