What you need to know
Tom Boger, Shelly Goldberg, and Xander Soren sat down to talk about the Mac Studio and Studio Display.
Both products launched earlier this month.
It`s time to talk about Apple`s new Mac again.
A ton of Apple executives came to this interview.
In an interview with Mattew Panzarino at TechCrunch, three Apple executives sat down to talk about the new Mac Studio and Studio Display. Tom Boger, Vice President of Mac & iPad Product Marketing, Shelly Goldberg, Senior Director of Mac & iPad Product Design, and Xander Soren, Director of Product Marketing for Pro Apps, all joined Panzarino to talk about Apple`s new desktop Mac.
Boger stressed the importance of adding a whole new product line to the Mac, something Apple hasn`t done in years.
`We look very much at Mac studio for what it is, a completely new Mac product line. Which is rare. We don`t add product lines to the Mac very often. Our philosophy was not at all to take a Mac Mini and scale it up, it...
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