NVIDIA says PC gamers are willing to spend more than in the past
(Windows Phone Central)

PC gamers are paying more for NVIDIA GPUs, but the reasoning is up for debate. What you need to know PC gamers are spending $300 more on GPUs than the graphics cards that they`re replacing, according to NVIDIA`s Jeff Fisher. The starting prices of high-end GPUs have crept up over the years. The ongoing global chip shortage has caused graphics cards to retail at higher price points than their standard MSRPs. Fisher shared that only (approximately) 29% of NVIDIA gamers have upgraded to RTX graphics. The best graphics cards are difficult to get your hands on these days, but people who do manage to order them appear to be willing to pay more than in the past. According to NVIDIA SVP Jeff Fisher, gamers are `buying up` and spending $300 more on the new GPU compared to what was spent on the one being replaced. While the data seems to show that people are willing to pay more for a high-end GPU, the justification for that spending is unclear. A recent statement by Fisher suggests that ...