WhatsApp tests in-app business directory as Facebook mulls ads
(Android Central)

WhatsApp deepens its connection with businesses. What you need to know WhatsApp is piloting a new in-app business directory. The directory will display nearby businesses based on different categories. The pilot is taking place in São Paulo, Brazil, but will likely expand to other cities. WhatsApp is giving users more ways to connect with businesses by testing a new in-app directory. The feature will allow users to browse local businesses nearby through several categories such as automotive, apparel, food, and more. The feature was announced on Wednesday by the head of WhatsApp, Will Cathcart. In a series of tweets, Cathcart explains that the feature is built with privacy in mind and that search queries or locations won`t be logged by the company. I`m excited we`re starting to pilot a local business directory within @WhatsApp. This will help you find and contact local businesses, like your neighborhood coffee shop, florist, clothing store and more.https://t.co/kNvUtn7FWR— Wi...