Brand loyalty reportedly sees iPhone activations match those of Android
(iMore iPhone)

What you need to know iPhones and Android phones both now share the new smartphone activation numbers 50/50. It`s thought that iPhone loyalty and people switching from Android are the main reasons for Apple`s growth — Android tends to make up a higher percentage of new activations. 50% of new smartphone activations in the second quarter of 2021 were iPhones. A full 50% of all smartphone activations in the second quarter of 2021 were iPhones, with Android seeing a fall from its usual ~60% figure to the same 50%. The numbers come courtesy of Consumer Intelligence Research Partners (CIRP) and include new smartphone activations across the United States. With Android traditionally enjoying around 60% of all activations, iPhone`s growth from 40% to 50% is quite the result for Apple. CIRP`s Mike Levin believes that the swing is all down to iPhone owners repeatedly buying new iPhones, while Android owners are beginning to switch more readily. In the most recent quarter, Apple ha...