You knew this was coming.
What you need to know
Instagram is finally bringing ads to Reels after testing them in a number of regions.
Ads in Reels will appear in any part of the app that takes you to the Reels viewer.
They`ll also be formatted to act as regular Reels, with users having the option to like, comment, and share them as they would any other Reel.
After testing ads in Reels in select markets briefly, Instagram this week announced that it would finally be rolling them out globally. Ads were tested in in Australia, Brazil, Germany, and India. Much like Stories and the Instagram Feed, ads will provide another revenue stream for the billion-user social network.
As with ads in the other formats, what will appear in Reels will look just like any other Reel. Ads will loop up to 30 seconds. Users can also comment or share Reels ads, just like any other Reel. If you`ve used TikTok, this is not dissimilar to how ads on that platform also appear.
Facebook will place ads anywhe...
|
