Do Apple and Amazon see lossless music as a loss leader?
(Android Central)

What might be driving this lossless largesse? Recently, two of the streaming music industry`s biggest players — Apple and Amazon — both announced that they would begin offering lossless audio streams to their paid subscribers at no additional cost. This marks the first time Apple has offered a higher-quality music format to its subscribers, though Amazon (and others) have offered hi-fi or HD music for several years under more premium subscription tiers. More things for less money (or no money) sounds great, but unless you`re Neil Young or our very own Jerry Hildenbrand, I will wager that you either have no idea what lossless audio is or that you don`t really care about it. So just what is lossless audio, you may ask? Essentially, it`s an uncompressed digital audio file format that offers a higher fidelity sound closer to what you might actually hear in person. There are different definitions, versions, and formats of lossless audio, but the important thing to note is that it...