Apple continued to dominate the audio market in 2020 with AirPods
(iMore iPhone)

AirPods and Apple Watch are still the devices to beat in their markets. What you need to know Apple shipped 108.9 AirPods and Beats headphones in 2020. The company also shipped 35.2 million Apple Watches in the year. Apple continues to dominate the audio and wearables market with AirPods and Apple Watch. As reported by Canalys, Apple shipped 37.3 million AirPods and Beats headphones in Q4 2020, a feat that equated to a 26.5% share of the market and 26.6% growth when compared to Q4 2019. That Q4 performance caused the company to pass 100 million shipped headphones for 2020. Canalys Research Analyst Cynthia Chen says that all brands experienced solid growth in 2020 for their audio products, but that it will be increasingly difficult to pull that off going forward. `Due to the market`s low barrier to entry, especially for TWS devices, where the mature supply chain resulted in better devices at lower price points, vast shipments flooded the market in a short period of time ....