It's the bits and bytes - not the chips and components!
(All About Windows Phone)

In the last few years, the whole core of what a smartphone means to me has changed. In one sense, a lot of the excitement about new phone launches has worn off, while in another, I`ve never been so invested in my phone and how tightly integrated it is into my everyday life. Let me explain - in text or (if you prefer) video form! You see, the value in your smartphone in 2021 isn`t - surprisingly - in your £1000 hardware, I contend.