Is it just me or is Apple TV+ kicking things up a gear?
(iMore iPhone)

The money is talking right now. I`m sat looking at the iMore homepage right now and I`m seeing five of eight posts are something related to Apple TV+. We have new series` being signed, promos for existing shows, and more. And it highlights something that`s been on my mind for a few weeks – Apple TV+ is kicking things up a gear. For the last couple of weeks, it`s felt to me like I`m writing about Apple TV+, in some form or another, more than almost anything. Apple Car is up there because it`s everywhere right now, but the volume of Apple TV+ posts can`t be ignored. Just in the last 24 hours we`ve seen Apple TV+ promote Servant and sign a a new show called Dolly. Clare Danes has signed on for The Essex Serpent and the For All Mankind season two promotion continues. Then there`s the news that Palmer has proven to be a hit on its opening weekend – something that should be a surprise to nobody. As someone who writes about this stuff on the daily, it absolutely feels like Apple T...