Google is testing new ways to make your browsing data more private
(Android Central)

Google and ad companies could stop looking at individual browsing when it comes to ad data. What you need to know Google`s Privacy Sandbox is a number of proposals for moving away from internet-based cookies. One proposal suggests grouping users together based on interests, which effectively removes the individual from the equation. Google claims this approach has been found to be up to 95% as effective as internet-based cookies and hopes to test publicly soon. Google`s privacy practices have been under major scrutiny lately, particularly when it comes to how it handles cookies and targeted ads on the web. The company maintains that it`s on the side of the users, working to improve how it handles user browsing data. First announced last year, Google`s Privacy Sandbox shows how the company is taking steps to not only address the privacy of users, but it`s also working with others to make it happen. As mentioned in a blog post, Google`s Privacy Sandbox is essentially a set of rul...