Apple TV+ snags former WB Pictures exec JP Richards as movie marketing boss
(iMore iPhone)

What you need to know Apple TV+ has hired former Warner Bros. Pictures executive JP Richards as its new movie marketing chief. Richards will report to Apple`s head of video marketing Chris Van Amburg. Apple TV+ has a new movie marketing head after it picked up former Warner Bros. Pictures exec JP Richards, according to a new report. According to Deadline, Richards will start his new job next month once his exit from his former role is official. Richards will help spearhead the growing ambitions of Apple`s original film slates. Richards spent six years at Warner Bros, starting as EVP of WW Digital Marketing, and then elevated to EVP of WW Marketing and Chief Digital Strategist. He was appointed to the Co-Head post in 2019. He came to Warner Bros after 12 years at Universal, and held the title SVP of Digital Marketing when he left. Richards has a history of working on campaigns for some huge movies, including Joker, Wonder Woman, and more. Apple TV+ will be hoping that he w...