Back to School campaigns – Advice for marketers
(WorldNews Entertainment)

`Back to school` - a phrase that is usually welcomed more by parents than their children, often prompts competition amongst advertisers as they look to tap into the annual back to school spending spree. Bearing in mind the rules, particularly on promotions and comparisons, we thought we`d put CAP`s school in session and give you a few tips to help you stay between the lines and avoid a stint in detention with the ASA. Is it aimed at kids? Competitions and promotions to drum...