Maserati opens the doors to its Innovation Lab
(WorldNews Italy)

Maserati opens the doors to its Innovation Lab For the first time in its history, Maserati is opening the doors of its engineering division on Via Emilia Ovest to offer an exclusive look behind the scenes into the heart of innovation and development of the Brand. The new Dynamic Simulator featuring latest generation DiM (Driver-in-Motion) technology, the Static Simulator and the laboratories devoted to develop the `User eXperience`: the Brand is on the cutting edge of support technology for the development of new models. From the virtual product to the final result: an integrated approach that prioritizes the human factor right from the initial development phases. Modena, 12 November 2019 -...