Using Oriental Rugs to Create the First Impression in a Residence
(Artdaily.org)

“You never get a second chance to make a good first impression.” While this quotation has been attributed both to Will Rogers and Oscar Wilde, it is less important which of them first used it than is the truth of the insight. And it is particularly apropos when discussing the item halls of elite homes and residences. When Jan David Winitz, president/founder of Claremont Rug Company, is involved in a multi-rug project with a client, the axiom often becomes the inspirational guideline as he advises on the choice of the foyer carpet to set the scene and create the ethos which represents the individual taste and artistic eye of the homeowner. “Invariably”, he says, “I guide clients to keep in mind what happens when the front door is opened and a visitor is invited in.”