MoMA surveys of gender representation, sexual identity, and feminism in movie marketing posters
(Artdaily.org)

The Museum of Modern Art opened What Price Hollywood, an exhibition exploring the gender roles and relationships displayed in studio-era movie posters, on view from April 8 through June 16, 2019. Taking inspiration from George Cukor’s 1932 film of the same name, the exhibition and an accompanying film series demonstrate how masculine and feminine stereotypes were employed in the marketing of classical-era films. Featuring some 138 posters and lobby cards from collector Ira Resnick and the Museum’s own collection, dating from the silent cinema era through the 1970s, the exhibition highlights ways in which graphic and photographic representation on film posters shaped the movie-going public’s understanding of romance and sex. What Price Hollywood is organized by Ron Magliozzi, Curator, and Brittany Shaw, Curatorial Assistant, Department of Film. Beyond the nostalgia for cinema history that traditionally frames today’s