Firstsite, Colchester, is presenting an interactive installation by the New York-based artist Zoe Beloff. Entitled Emotions Go to Work, the exhibition examines how technology, through a variety of means — be it internet marketing or Artificial Intelligence — is increasingly able to read our feelings and transform them into valuable assets. Using samples of early black and white cartoons, kinetic experiments, slick advertorials, film projection, watercolours and cardboard cut-outs, through to the ubiquitous emoji, the exhibition presents itself as a riot of human and non-human faces, each of which build a picture of the interwoven history between man and machine. The exhibition considers a number of key questions, such as what balance must be struck between entrusting machines with the freedom to reshape us in their image
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