MFA Boston announces partnership to develop new retail licensing opportunities in China region
(Artdaily.org)

The Museum of Fine Arts, Boston, has officially announced that Alfilo Brands will serve as the Museum’s exclusive master licensee for the Greater China Region—building brand awareness and developing new licensing opportunities in the market. This partnership expands the MFA’s robust licensing and merchandising program, which oversees the development of products including stationery, home textiles and décor, fashion, jewelry and wall art, all inspired by works from the Museum’s encyclopedic collection. “We are incredibly excited about our partnership with Alfilo Brands—a collaboration that supports the MFA’s mission of bringing art and people together on many levels,” said Debra LaKind, Director of Business Development and Strategic Partnerships at the MFA. “We believe in the power of art and are thrilled that our