Inthera: emotions inspire consumption
(WorldNews Italy)

Between 70% and 95% of impulse purchases made by Italians are emotional and irrational: this is one of the main conclusions reached by the survey `Italiani 2016`, which will be presented today in Milan by Inthera, the content and data marketing company created by the Mondadori Group by bringing together extensive expertise in market research with direct and digital marketing....