It`s no longer Original, but the Polaroid Now doesn`t need to be.
Launching in fresh, yet familiar colors, the Polaroid Now isn`t just a beautiful instant camera. It also represents the return of one of the most iconic brands from the 20th century. Whether this is enough to make a long-term splash in the 2020s, especially with young people, isn`t yet known. However, there are reasons to believe it`s possible.
Polaroid returns
If you live long enough, you`ll notice old things often become new again. So is the case with the Polaroid brand.
From the 1960s until the late 1980s, Polaroid was one of the most dominant corporations in the world. Then digital cameras arrived, slowing starving the company, which went bankrupt in 2001.
Fast-forward to 2008 when Dutch-based Impossible Project stepped forward and acquired most of the Polaroid assets, including its intellectual property. Impossible`s primary tasks for many years was to produce the unique Polaroid film that the aging Polaroid ...
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