KBeauty Collective brings cosmetics companies forward
(WorldNews South Korea)

A group of KBeauty enthusiasts post in face masks at a KBeauty Collective event./ Courtesy of Unity Jackson By Hallie Bradley `Beauty is a concept. Beauty is a state of mind. Caring for yourself is not vanity. And we`re a bit tired of businesses trying to control the review game and turn it into a marketing mouthpiece,` explained Unity Jackson, one of the founders of the KBeauty Collective that was launched last year. Along with Dot Moore, the two KBeauty enthusiasts began the collective for independent beauty bloggers, skincare fans and Korean beauty beginners in order to stand up against the industry`s `marketing machine,` and instead share real...