Online shoppers desire personalization (but demand privacy)
(WorldNews Germany)

Online shoppers are at odds with their desire for personalised digital experiences from brands and their demand for privacy, according to new data. The research, from Episerver, found that while 53% of global consumers want brands to place a higher priority on respecting their online anonymity in 2020, 61% want companies to prioritise personalisation as much as they did last year, according to Episerver´s fourth-annual Reimagining Commerce research report. The survey of more than 4,000 online shoppers in five countries reveals personalisation - when brands use customer...