Rise of Streaming and Death of the Cookie Top of Mind for Digital Media
(WorldNews Business)

NEW YORK--(BUSINESS WIRE)--Jan 22, 2020-- Privacy concerns, the impending death of the cookie and the explosion in streaming TV are at the top of marketers` agendas this year, according to a new report from Integral Ad Science (IAS), the global market leader in digital ad verification. The company´s annual Industry Pulse Report homes in on the issues and challenges that US digital media professionals are focused on for 2020. Based on a survey of over 400 industry insiders, IAS found that hot topics such as Connected TV, data privacy, contextual targeting, and media quality will be key priorities this year. This press release features multimedia. View the full release here:...